About Us


It was back in 2010 when the idea for Victoria's Jewellery started. Elmarie, Joe and Drikus started by throwing jewellery parties and inviting ladies to come and enjoy beautiful gemstones set in sterling silver.

In 2011 we opened our first physical store in the V&A Waterfront in Cape Town. Where local and international customers could get a taste of Victoria's and many fell in love with the jewellery and came back for the service. Many of our customers have become friends and Victoria's have become their go-to for birthday, anniversary or Christmas gifts. Or just a "I went to Africa and got you this Tanzanite ring" gift. 

victorias, jewellery, cape town, south africa, jewellery store, tanzanite, gemstones

2013 was the year we moved to our current spot in the Alfred Mall. It's the store that all customers will recognise and many have spent hours in. It's 86 square meters of pure gemstone joy! With Table Mountain on one side and the famous Cape Town ferris wheel on the other. We're surrounded by explorers, locals and music every day. And it's here where the next steps for Victoria's were born. 

victorias, jewellery, cape town, south africa, hermanus, tanzanite, gemstones

Hermanus was the next expansion for Victoria's and in 2019 we opened our blue baby in the Hermanus Waterfront. It's a bit smaller than the Cape Town store, but what she lacks in physical size, she sure makes up for in presence! If you're ever in the Hermanus area, please come say hi! We have a view of the ocean from the store and for a few months around September you can see the whales playing in the bay. 

victorias, jewellery, cape town, south africa, hermanus, tanzanite, gemstones, shop online

The third Victoria's shop is the one that you're on right now. This is our new online home. Launched in June 2020, on our 10th birthday (which was on 1 June 2020!) It's new territory for all of us here, so bear with us through the growing pains. One thing you can be sure of though, is that you will get the same level of customer service that you've been known to get in our physical stores. 

There's a little chat feature at the bottom right of your screen, if you need anything or even just want to say hello, that's exactly where you can do it. You'll get in touch with one of us immediately and we'll be very happy to help. (You won't be talking to a computer or an outsourced customer care center.) 

To all our friends and customers from the past 10 years, thank you for your support and love you've shown. We look forward to making many more friends through our online store and can't wait for you to receive our Victoria's Blue Boxes at your doorsteps!