About Us

It was back in 2010 when the idea for Victoria's Jewellery started. Elmarie, Joe and Drikus started by throwing jewellery parties and inviting ladies to come and enjoy beautiful gemstones set in sterling silver.

In 2011 we opened our first physical store in the V&A Waterfront in Cape Town. This store closed in 2020 with the lockdown in South Africa. This was where local and international customers could get a taste of Victoria's and many fell in love with the jewellery and came back for the service. Many of our customers have become friends and Victoria's have become their go-to for birthday, anniversary or Christmas gifts. Or just a "I went to Africa and got you this Tanzanite ring" gift. 

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2013 was the year we moved to our spot in the Alfred Mall. It's the store that all customers will recognise and many have spent hours in. It's 86 square meters of pure gemstone joy! With Table Mountain on one side and the famous Cape Town ferris wheel on the other.

Our V&A Waterfront store closed at the start of lockdown in 2020. 

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Hermanus was the next expansion for Victoria's and in 2019 we opened our blue baby in the Hermanus Waterfront. It's a bit smaller than the Cape Town store, but what she lacks in physical size, she sure makes up for in presence! If you're ever in the Hermanus area, please come say hi! We have a view of the ocean from the store and for a few months around September you can see the whales playing in the bay. 

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The latest addition to the Victoria's family is our new showroom in Chelsea Village in Somerset West. Nestled in a gorgeous garden setting it's a perfect escape from the busy streets outside. You'll always find one of us in-store to assist in choosing your new favourite piece. Find us next to Restaurant Ria, our new go-to spot for a delicious lunch and coffee.


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This is our online home, bringing the Victoria's experience to you wherever you are. You can be assured that you will get the same level of attention when shopping online as in one of our physical stores.  

There's a little chat feature at the bottom left of your screen, if you need anything or even just want to say hello, that's exactly where you can do it. You'll get in touch with one of us immediately and we'll be very happy to help. (You won't be talking to a computer or an outsourced customer care center.) 

To all our friends and customers from the past 11 years, thank you for your support and love you've shown. We look forward to making many more friends through our online store and can't wait for you to receive our Victoria's Blue Boxes at your doorsteps! 

Victoria's Jewellery Stores

Somerset West
Shop 6, Chelsea Village
Stellendal Road
Somerset West
South Africa
(free parking in Stellendal Road, not as congested as Bright Street)

Shop 13, Hermanus Waterfront
cnr Main and Market Streets
South Africa

Get in touch with us via the chat feature on the bottom left of the screen, or shop@victorias.co.za